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TheBétaVersion was founded in 2010 in Budapest by designer Zsófi Rainer and her long-time friend brand manager Cili Varga. Above all, TheBétaVersion appreciates the uniqueness of one’s personality and encourages self-expression in everyday life through fashion. Zsófi and Cili consider their accessories as ‘beta versions’ until someone starts to use them. In that sense, TheBétaVersion’s work is only considered to be done, when an item becomes integral part of its owner’s everyday life and it resonates effortlessly with their personality as if it had always been their own