TheBétaVersion Fall-Winter 2015 - Autumn forest meets urban lifestyle

The new collection of TheBétaVersion brings the peace of autumn forests and the season’s most stylish hues to the everyday urban life. Designer Zsófi Rainer took inspiration from folk motifs again, but this time the models’ functionality was determined by the urban lifestyle. The elegant leather shopper and the shoulder bag which doubles as a clutch feature the Béta’s trademark, the perforated patterns, while unisex backpacks and oversized shopper bags made of leather and water repellent textile are dominated by simple shapes. The basic concept of this fall’s collection was inspired by the trip that the founders took to the Mátra mountains.

„Every city dweller fantasizes sometimes about that romantic but rather less realistic idea, how nice it would be if they could get rid of the noise, smog and rush, and replaced their flat looking at the inner yard with a quiet cottage on the edge of a forest. Of course, most of the people would begin to miss the urban lifestyle in a short time, but they couldn’t give up on being near to the nature either. This thought process led us to design our new collection: during our trip to the Mátra, we decided to, even if only symbolically, bring some peace to the grey everyday life with the autumn forests’ colors.” - designer Zsófi Rainer explains, who thinks that the desire towards simplicity, silence and tranquility was embodied in these new models.

Also, TheBétaVersion frequently gathers inspiration from the Hungarian countryside: the designer brand, which is celebrating its fifth birthday, took inspiration for one of its previous collection, called PIXELFOLK from the traditional hand woven textiles from Somogy, Sárköz and the Hungarian Palóc subgroup.

The traditional bird motifs, human figures and geometric patterns were formed into pixels, and perforated on the leather and felt bags.

The collection of 2015 faithfully follows the brand’s traditions, but is more daring with colors and sizes. The simple forms, free from unnecessary decorations, serve functionality, while the elaborated details and fine, perforated patterns add some playfulness to the daily routine.
The collection consists of five models, each fulfilling different functions which consider the needs of city lives:

  • The ‘Bella’ leather shopper is an elegant, spectacular and practical accessory, just like ‘Alma’, which may be used during the day as a crossbody bag, and as a clutch in the evening. Their warm, light grey color is this fall’s essential neutral hue.      

  • The combination of leather and water repellent textile created two unisex models this fall: the ‘Felix’ rucksack with its built-in felt laptop case, offers a stylish option for those who prefer mostly being outside and are even able to turn a coffee shop into an office. Maxim, the oversized canvas shopper is the perfect choice for those who carry around most of their belongings the whole day: including their sport equipment and items bought in the grocery store.

  • Vilma’, the red purse is already a famous item. People keep saying that it brings luck in finances, and the solution for the eternal credit card-and coin problem is guaranteed by several pockets and compartments.

The collection is available at TheBetaVersion’s online shop.

TheBétaVersion was founded in 2010 in Budapest by designer Zsófi Rainer and her long-time friend brand manager Cili Varga. Above all, TheBétaVersion appreciates the uniqueness of one’s personality and encourages self-expression in everyday life through fashion. Zsófi and Cili consider their accessories as ‘beta versions’ until someone starts to use them. In that sense, TheBétaVersion’s work is only considered to be done, when an item becomes integral part of its owner’s everyday life and it resonates effortlessly with their personality as if it had always been their own.

Leran more about TheBétaVersion story here and here.

See earlier press releases here

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Photo: György Károlyi (Flashback) Hair: Gergő Svégel Make Up Artist: Tímea Vozák Models: Zsófi Varga, Péter Ungár